Compiled with the help of Raluca Radu, University of Bucharest.

The Romanian news environment is defined by intense competition for television and online audiences, sustained by newsrooms that struggle for financial survival.

Note: Data are from more urban areas, rather than a fully nationally representative sample. These will tend to represent richer and more connected users.

Top Brands

Changing Media

TV and online remain the most important news sources in Romania, with printed newspaper and magazine consumption (15%) amongst the lowest in our survey. The smartphone has extended its lead over computers as the main device for accessing digital news.

Trust

Polarisation and political attacks on journalists are part of the reason for relatively low trust in the news. The most trusted brands try to offer a balanced picture on politics while more partisan brands tend to rate lower along with mass market media covering scandal, celebrities and sports.